Grocery stores employ many tactics to influence shoppers’ purchases, including eye-level marketing, grouping products, canned scents, irrational pricing, point-of-sale items, and shuffling of stock. It’s likely you’ve encountered and been influenced by these techniques before, especially if you came without a list. In fact, psychologists say that shoppers who plan their trips to the supermarket by assembling a list in advance are more likely to purchase the items they need and stick to the budget they expect. On the other hand, those shoppers who approach supermarket visits spontaneously are likely to buy more unnecessary items and spend more money. Grocery stores plan for the shoppers who don’t plan; that’s how they make a profit.

In the same way, any web development project should be planned well in advance to ensure that the goals, scope, budget and timeline are appropriate and achievable. The difference is that, unlike grocery stores, web development companies don’t profit from clients who don’t plan. When it comes to our clients, we’re in this thing together, from start to finish.

This month, I’d like to review the steps involved in a web development project, paying particular attention to the aspects that are often overlooked or underfunded by our clients.

Remarks by Secretary of State Condoleezza Rice and Palestinian President Mahmoud Abbas in Ramallah.

Universal has released new streaming video for the upcoming Blu-ray release of Heroes Season One and Two! Cool stuff! (Quicktime Plugin Required)


SEX AND THE CITY
STRUTTING ONTO DVD AND BLU-RAY SEPTEMBER 23 FROM WARNER HOME VIDEO

Blockbuster has earned more that $130 million domestically

Available 2-Disc Edition features fashion tips from the film, deleted scenes, and exclusive interviews with Michael Patrick King, Sarah Jessica Parker and Fergie

Get ready for the biggest party of the year on September 23rd when Carrie, Samantha, Miranda and Charlotte strut into stores everywhere with the blockbuster hit of the summer Sex …

A new digital camera standard from Olympus and Panasonic, called Micro Four Thirds, promises to pack digital SLR-quality sensors and interchangeable lenses into much smaller cameras. Here’s why the standard matters, even if you’ll never buy a camera based on it.

Statement by Deputy Secretary Negroponte before the Senate Foreign Relations Committee.