Mar
26
Category: 
The search engine optimization approach Newfangled practices is more akin to farming than it is to hunting. Farming involves planting lots of seeds and then waiting patiently as each one contributes to a harvest. There is a place for SEO hunting, that aggressively goes after a few prize keywords. Direct sales of consumer products, for example, may require an SEO hunter. But in my opinion those goals fit an AdWord campaigns more than organic SEO. But hey, if you can get performance in organic search results for phrases like “ink jet cartridge refills” or “cheap airline tickets to Bermuda,” more power to ya.
SEO farming on the other hand is about casting lots of compelling content onto your site. As we saw last month this approach is more in line with how search engines work, and it benefits from how searchers search. This month I’ll use Google Analytics to demonstrate how you can reap an SEO harvest using a farmer’s approach.