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25
Local Search Revisited
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This week I’m heading to St. Louis to speak at a conference for one of our clients. Pet Sitters International is an association for educating promoting, and supporting pet sitters. I’ll be talking about how small local service providers, like pet sitters, can effectively market themselves online. Over two years ago I wrote a newsletter called “Let Your Fingers Do The Clicking.” I discussed the rise of local search and how it would disrupt traditional local Yellow Pages advertising. Consider it disrupted. The marketing landscape for a small local business, such as pet sitters, restaurants, doctors, and designers has changed.
So what steps should a local business take to recoup losses from Yellow Pages abandonment? And how can they take advantage of the many opportunities this disruption has created?
Step one: read on.