Apr
27
Ask the Ambassador
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David Mulford, U.S. Ambassador to India, answers questions submitted online during an “Ask the Ambassador” online forum event.
Apr
26
Online Advertising Redux
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Cooking up an Advertising 2.0 marketing plan usually includes at least some measure of online advertising. Online advertising has many flavors such as banners, blog ads, rich media ads, content sponsorship, email newsletter sponsorships and more. But the most popular flavor? Search engine advertising–with Google serving up the most ads. The lucrative Web 2.0 economy has been bolstered largely on Google’s success in turning website traffic into money (I’m trying to avoid using the overused word “monetization”). Google has filled its coffers on ad revenues. Spinning web traffic into gold has emboldened all manner of content-oriented sites, blogs, web-based applications, and online virtual communities and social networks.
The announcement this week of Google’s acquisition of DoubleClick for $3.1 billion demonstrates how big online advertising has become.
Recent developments in online advertising and new features–especially search engine advertising, makes it time to review and expand upon this important facet of Advertising 2.0.
Apr
18
Ask the Ambassador: India
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U.S. Ambassador to India, David Campbell Mulford, will host an “Ask the Ambassador” online event. Questions will be submitted online from April 18-23; Answers will be posted April 23.