Dec
2
Category: 
Back in 1997 I was browsing through the business section at Barnes and Noble trying to find help. I was a young guy who found himself in transition from designing and coding websites to managing a growing web development company (my one professional practices’ course at RISD wasn’t cutting it). A book happened to stand out, probably because it was small, short, and the average chapter length was about one page. It was called, Selling the Invisible by Harry Beckwith. This month’s newsletter is a book report on this marvelous little book. While not web specific, it can help any agency or design firm not only hone their own marketing message, but help their clients to do the same.